After 25 years, the iconic Swedish outdoor brand Tenson is back with a bang, showcasing a brand new ski wear range that promises to thrill the UK market.
Swedish brand Tenson is making a serious investment in the UK market and has appointed The Great Outdoors Agency to promote its new ski wear range. This will be the first time in 25 years that UK stockists will have the chance to offer their customers high performance, highly technical outdoor gear from this iconic brand, a name with a clear focus on outdoor adventure as a way of living.
The Brand
Tenson is brand with a backstory, rich with heritage, and synonymous with exceptional quality, technology, and performance. Ski wear is their flagship range, super-high-end technical gear made with MPC Extreme, Airpush and Dermizax technology, incorporating superior zips and seams – functional garments that are waterproof, breathable, flexible, and regulate natural body heat. The result? Optimised skiing experiences – even in the most extreme and wet conditions.
The Vision
Tenson’s vision is to become the No.1 brand in Europe for functional outdoor wear that promotes an authentically athletic “way of living”. They already have a presence in 25 countries – the next move is to re-enter the UK and France, and strengthen their prominence in Benelux and Scandinavia.
“Great outdoor brands inspire, encourage, energise and give people the practical tools to live their dreams. Tenson is an exciting brand to be working with, their “way of living” ethos resonates with our own brand belief that “life is an adventure”, we can’t wait to bring them to prominence again within the UK market.” Rachel Bowden, Director, The Great Outdoors Agency.
The Commitment
To do this, Tenson is making a serious investment into the UK market with the help of specialist outdoor retail marketing company, The Great Outdoors Agency, on PR and Content Marketing, and with Nick Anderson, Country Manager UK on retail sales. On the agenda are plans to sponsor a number of ski athletes to promote the brand, and get their high performance ski wear range into high profile UK stockists, and specialist ski stores. They will also be exhibiting at the action sport tradeshow – Slide (stand B01), in January 2018.
The Environmental Responsibility
Manufacturing garments that last, regulating the use of chemicals, and shipping by boat are just some of the environmentally responsible steps that Tenson take to reduce their impact on the environment. Their ambition is to increase the number of fluorocarbon free items in their coming collections starting with the Winter 2018 collection. This is an important reflection of their love for nature and belief that the world around us should be enjoyed in a responsible way.
Calling UK Stockists, specialist ski stores, and ski athlete agents
Tenson is bringing their Winter Collection to Slide for 2018. To be part of the Tenson story, breaking back into the UK market, contact Nick Anderson. Call 07710 512074 or email nick.anderson@tenson.com to book either time at Slide or an early viewing.