Sorel (stand C45 at slide) are thrilled to announce Emily Sarsfield as the brand’s new UK ambassador. Emily is Britain’s no.1 ski cross athlete, a Eurosport commentator, ski instructor and ski model. She is unbeaten in domestic competition, winning 8 British titles and is the first British woman to win a Europa Cup event in any discipline. Emily will be attending Slide on Tuesday, the first day of the show.