BOLLÉ LAUNCHES A NEW AUGMENTED REALITY EXPERIENCE FOR ITS WINTER PRODUCTS
In an increasingly digitised world, the Bollé brand stands out for its product innovations (offering ever more advanced and market-leading technology, such as its Phantom lens) as well as its digital initiatives. The most recent example was its revolutionary app, launched this summer, which allows you to try out the Phantom lens directly from a smartphone (a first in the sports market). Committed to continuing to address current sanitary challenges with innovative solutions, Bollé announces the launch of a new augmented reality filter allowing consumers to not only look out and experience Bollé’s exclusive Phantom lens in the sought-after Nevada goggle, but also safely see what they look like with Bollé helmets and goggles on without ever having to physically touch the products. This solution is lending an assistance to winter sport retailers by helping consumers experience Bollé whenever they are and make a more confident purchase at retail, thus increasing sales opportunities and lessening the chance of a return.
Partnering with QReal and M7 Innovations, Bollé’s AR experience is a first for the helmet and goggle industry. Within Instagram, the demonstration invites users to ‘try-on’ and ‘try-out’ Bollé’s most technical photochromic lens: Phantom, along with the RYFT helmet, which is new for the 2020/21 season. The unique customer experience also goes beyond Instagram with interactive 3D models on the Bollé website, offering informational bullet points that can be moused over for detailed information. An industry-first, these points are also found on the back of the 3D models when spun around, allowing for a truly interactive online experience that no other retail brand has harnessed.
After seeing the helmet and goggle on their head, users can simply flip their camera from selfie-view to front-facing and Phantom lenses are superimposed on their actual view. Users then introduce goggle effects like high contrast, anti-fog, and photochromatic into their real surroundings to see Phantom lenses in action. Once users select a lens that suits their style and needs, they can purchase the product directly from the newly launched e-commerce Bollé website, or search for a participating dealer.
The program roll-out is promoted by its top winter athletes, Alexis Pinturault, French World Cup alpine ski racer with 2 Globes and 27 World Cup victories, and US Freestyle Ski team member and two-time gold medalist David Wise who can be seen in action in Bollé’s new AR video: Bollé Winter AR Video
Published October 28, 2020 1:32 pm